Disney Uncle Scrooge
The Role of Tartan in Advertising
Copyright (c) 2009 Anna Murray
The many positive qualities associated with scottishness have been used by various companies to bolster their brand.
For some are products, tartan is integral to the brand and for others it is but a passing fancy.
One of the best products featuring a guy in a kilt (in the Scott’s tartan no less) is Scott’s Porage Oats, Walkers shortbread also uses tartan as a key branding tool. Both brands associate themselves with positive feelings about Scotland and it’s traditions. The Scott’s Oats man wears a kilt while tosssing a Caber – this isn’t the sort of guy who you imagine breakfasting on a croissant – no these oats are for guys that don’t mess about, but who need good nutritional fare. tartan is prized for it’s links to heritage and simplier times gone by – so it is a good fit with this product.
Walkers shortbread have successfully positionaled themselves as a traditional biscuit, something that is make with natural ingredients – the biscuit itself is a traditional delicacy, and by association you can imagine it being made using natural ingredients, and being made by hand – these are implied qualities rather than stated attributes!). The tartan on the Walkers Biscuit Tins is Grant and the tartan on Walkers Oatcakes is the North Tyneside (Pipe Band) tartan – St Andrews tartan with a red line added. The product is also demonstrating it’s key hook – it’s Scottishness.
One of the oldest uses of tartan and advertising is Camp Coffee, the label had an old fashioned look and features a Gordon Highlander soldier in full highland dress. In 1942 to help the sale of War Bonds, Walt Disney designed the MacDuck tartan for old Scrooge MacDuck – Mickey’s Scottish uncle.
Global giants such as Coco-cola and Hello Kitty have also used tartan. It was a good way of a global brand connecting with a more regional, local feel. It says to consumers ‘we’re established enough to customise our brand’ – add additional interest without effecting the brand.
Japan’s most famous export, the iconic Hello Kitty was given a Scottish makeover in celebration of her 35th birthday. The pink “Hello Kitty Tartan” was created to mark the occasion and is on the official Register of Tartans.
A large number of brands have created their own tartans these include; Many companies have used companies from small Scottish enterprises to global brands like Coco-cola and American Express.
With the good feeling held towards Scots and Scotland as well the huge numbers of people around the world with Scottish ancestry, it’s not surprising the tartan has adorned and will continue to adorn a wide range of products.
About the Author
Working for one of Scotland’s premiere highland specialists Anna Murray and her team of advisers seek to provide tailored advice to a global client base. If you want to tap into our knowledge visit us at
http://www.thescotlandkiltcompany.co.uk/ email info@thescotlandkiltcompany.co.uk Or call 0131 225 3555
Uncle Scrooge – The Daily Money Swim
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Donald Duck Glass – Pepsi/Walt Disney Prod – w/Uncle Scrooge, Huey, Dewey, Louie $4.99 |
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Walt Disney’s Uncle Scrooge McDuck: His Life & Times, Carl Barks, Very Good Book $303.98 |
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Walt Disney’s Uncle Scrooge Adventures by William Van Horn 3 MINT $15.99 |
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Uncle Scrooge 58 Good Walt Disney CBX20 $5.99 |
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Walt Disney’s UNCLE SCROOGE Gold Key Comic #54 1964 $48.00 |
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Dell Disney’s Uncle Scrooge Comics vol. 1 # 26 VG+ $29.99 |
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Walt Disney’s UNCLE SCROOGE Gold Key Comics #53 1964 $45.00 |
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♥♥♥♥ WALT DISNEY’S UNCLE SCROOGE • Issue 222 • $9.40 |
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U Is For Uncle Scrooge DISNEY’S ALPHABET MINIATURE PLATE Walt Disney Movie Mini $14.95 |
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209 Uncle Scrooge Whitman Walt Disney 90038 80′s reprint 1958 $9.99 |
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The Duck Man: An Interview with Carl Banks … |
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DuckTales – Volume 1 $13.99 Ducktales (1987) marked the Walt Disney Studio’s entry into the afternoon syndicated-cartoon market. The series was loosely based on the imaginative adventure stories Carl Barks created for the Disney comic books, featuring Donald Duck, his nephews Huey, Dewey, and Louie, and Uncle Scrooge McDuck, a miser who possessed “five cubic acres of money.” This three-disc set begins with episode #6, “Send … |
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DuckTales – Volume 2 $12.99 Twenty-four episodes–including the five-part pilot episode “Treasure of the Golden Suns”–are featured in a three-disc set. 11 hrs. total. Standard; Soundtrack: English Dolby Digital mono; Subtitles: English (SDH). **24 episodes on 3 discs. 11 hrs.**… |
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Scrooge McDuck Universe $81.25 High Quality Content by WIKIPEDIA articles The Scrooge McDuck universe is the fictional world where Scrooge McDuck lives. It is a subset of the Donald Duck universe. However, Donald Duck appears in most comic stories involving Scrooge. Only in the animated cartoons do they rarely meet. Thus, this distinction between universes is only relevant for the various animated cartoon series. It is nonexistent in the comic books, which are the original medium for most of the characters. Carl Barks, who created Scrooge McDuck in 1947, wrote and drew numerous stories involving Donald Duck, his nephews and their wealthy Uncle Scrooge. This tradition was continued by various American artists and writers. When the Disney characters gained popularity in Europe, various European countries began to print their own Donald Duck magazines, reprinting American stories as well as producing their own. Author: Surhone, Lambert M./ Timpledon, Miriam T./ Marseken, Susan F. Binding Type: Paperback Number of Pages: 118 Publication Date: 2010/08/01 Language: English Dimensions: 6.00 x 9.02 x 0.28 inches |
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Uncle Scrooge By Halas, Paul $14.16 Follows the adventures of Uncle Scrooge, Donald, Huey, Dewey, Louie, and Launchpad McQuack as they travel the globe and solve some mysteries. Author: Halas, Paul/ Anderson, Tom/ Le Bornec, Didier/ Murray, Doug/ Maine, Regis Series Title: Uncle Scrooge: DuckTales Subtitle: Like a Hurricane Publication Date: 2011/03/01 Binding Type: Paperback Grade Level: 12 Language: English Depth: 0.50 Width: 6.00 Height: 9.25 |
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Uncle Scrooge By Halas, Paul/ Lopez, Jose Maria Millet (ILT) $14.16 Allnew DuckTales stories featuring Scrooge McDuck include one in which Uncle Scrooge, Huey, Dewey and Louie face off against Magica DeSpell when she turns one of their friends into a bird. Original. Author: Halas, Paul/ Lopez, Jose Maria Millet (ILT)/ Sutter, Jack/ Langhans, Bob/ Lustig, John Series Title: Uncle Scrooge Subtitle: Messes Become Successes Publication Date: 2011/06/07 Binding Type: Paperback Grade Level: 34 Language: English Depth: 0.50 Width: 6.00 Height: 9.00 |
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Uncle Scrooge By Staff Di If/ Francesc Bargada Studios (ILT) $14.16 Challenged by rival John D. Rockerduck to a roundtheworld pennypinching contest, lovable miser Scrooge McDuck enlists his haphazard nephew, Donald Duck, for help with a race he is determined to win. Simultaneous. Media tiein. Author: Staff Di If/ Francesc Bargada Studios (ILT) Series Title: Uncle Scrooge Subtitle: Around the World in 80 Bucks Publication Date: 2010/10/12 Binding Type: Paperback Grade Level: 34 Language: English Depth: 0.50 Width: 6.00 Height: 9.00 |
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Uncle Scrooge : Messes Become Successes $7.3 No Synopsis Available |
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Uncle Scrooge: Around the World in 80 Bucks $7.3 No Synopsis Available |
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Walt Disneys Uncle Scrooge 363 By Rota, Marco (ILT)/ Markstein, Don/ Foster, Bob/ Lopez, Jose Maria Millet/ Smeby, Nils Petter $12.26 Money loving Scrooge McDuck has lots of adventures with his friends and family. Author: Rota, Marco (ILT)/ Markstein, Don/ Foster, Bob/ Lopez, Jose Maria Millet/ Smeby, Nils Petter Series Title: Uncle Scrooge (Graphic Novels) Publication Date: 2007/03/07 Number of Pages: 64 Binding Type: Paperback Grade Level: 12 Language: English Depth: 0.25 Width: 6.50 Height: 10.00 |
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Walt Disney Treasures: Wave Eight $70.1 High Quality Content by WIKIPEDIA articles The Eight wave of Walt Disney Treasures was released on November 11, 2008.This set is the final volume on Donald and contains the remaining Donald shorts and featurettes from 19511961. However, this sets leaves out the three Chip n Dale solo shorts. It also leaves out Donalds Fire Survival Plan and Steel and America (1965) educational featurettes, as well as the 1967 educational featurette Scrooge McDuck and Money, which featured Uncle Scrooge for the first time in a starring role in animation. He had previously only appeared in the opening title sequence of The Mickey Mouse Club. It should be noted that the cartoon Bee on Guard is missing the last 5 seconds of footage for reasons unknown. Recently, Disney has started issuing replacement discs correcting this error. Author: Surhone, Lambert M./ Tennoe, Mariam T./ Henssonow, Susan F. Binding Type: Paperback Number of Pages: 76 Publication Date: 2010/09/02 Language: English Dimensions: 9.02 x 5.98 x 0.18 inches |
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DUCKTALES VOL 3 BY DUCKTALES (DVD) [3 DISCS] $26 Discover a whole new wealth of family fun inside this threedisc set of Disneys DuckTales. Scrooge McDuck is right on the money when it comes to being where the action is, and his hardtohandle nephews Huey, Dewey and Louie, and their freewheeling friends are never far behind. This hilarious collection takes Uncle Scrooge and the boys journeying to an African jungle, stowing away on a secret aircraft carrier, and rocketing into space searching for a lost Money Bin. But wherever their zany adventures find them, Scrooge and the gang never forget that their greatest treasures are family and friendship. C, 546min., NR, Walt Disney Home Entertainment. Artist: DUCKTALES Genre: Childrens Video Rating: TVY Release Date: 13APR2010 |
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Alfred 00SV98129CT Scrooge Scrooge Scrooge Music Book $31.13 Alfred Music Publishing is the world s largest educational music publisher. Alfred produces educational’ reference’ pop’ and performance materials for teachers’ students’ professionals’ and hobbyists spanning every musical instrument’ style’ and difficulty level. Mary Donnelly and George Strid have teamed up to bring us the tale of Ebenezer Scrooge. Add this amusing piece to liven up your next holiday concert. It’s a stroke of genius Have fun with it |
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Alfred 00SV98129 Scrooge Scrooge Scrooge Music Book $18.24 Alfred Music Publishing is the world s largest educational music publisher. Alfred produces educational’ reference’ pop’ and performance materials for teachers’ students’ professionals’ and hobbyists spanning every musical instrument’ style’ and difficulty level. Mary Donnelly and George Strid have teamed up to bring us the tale of Ebenezer Scrooge. Add this amusing piece to liven up your next holiday concert. It’s a stroke of genius Have fun with it |